Ashcroft Dental Surgery, Logo
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Our Policies

Our promise to you:

1) We take cross infection control very seriously and use single use equipment where possible. All our equipment is sterilised and all surfaces thoroughly disinfected after every patient.

2) Strict confidentiality of patients records and information is maintained at all times. Patients records will not be passed onto any third parties without the patients express permission.

3) We treat patients with honesty and integrity and work within the Standards set out by the General Dental Council and the Care Quality Commission

4) All our dentists and dental care professionals are registered with the General Dental Council and regularly attended Continuous Professional Development Courses

We aim to provide:

1) Emergency appointments for registered patients are booked in as soon as we can. Emergency appointments are also available for unregistered patients on a private basis and maybe available within 24 hours.

2) A written treatment plan detailing proposed options and prices

3) Courtesy phone/ text/ email reminders to patient before their appointment is due

Exam Chair

Patient Complaints Procedure

If the complaint investigation takes longer than anticipated the Complaints Manager will keep you informed of the reason for the delay, the progress of the investigation and the proposed date it will be completed.

When the investigation has been completed, you will be informed of its outcome in writing and invited to a meeting to discuss the results and any practical solutions that we can offer to you. These solutions could include replacing treatment, refunding fees paid, referring you for specialist treatments or other solutions that meet your needs and resolve the complaint.

We regularly analyse patient complaints to learn from them and to improve our services. That’s why we always welcome your feedback, comments, suggestions and complaints. If you are dissatisfied with our response to a complaint you can take it further, please see the contacts below.

If you do not feel you can raise a complaint about your NHS service directly with us, you can address your complaint directly to NHS England at with ‘For the attention of the complaints team’ in the subject line

For private dental treatment you can contact the GDC private dental complaints service within 12 months of the treatment or within 12 months of becoming aware of the issue by calling 020 8253 0800 or visiting

If you are still unhappy about your NHS complaint, you can contact the Parliamentary Health Ombudsman (England): by calling 0345 015 4033 or visiting

You can also contact the Care Quality Commission (CQC) who regulates private and NHS dental care services in England by calling 03000 616161. They can take action against a service provider that is not meeting their standards

The General Dental Council is responsible for regulating all dental professionals. You can complain using their online form at contact them on or by calling 020 7167 6000.